Every year, 8,000+ retail conception leaders, educators, fanatics, and exhibitors descend upon town of Las Vegas, NV.They're marked by their common uniform:
- Comfortable shoes.
- Tech-branded backpack.
- Business cards burning a hole in their pocket.
And — most common of all — an unmistakable air of curiosity and anticipation as they enter three straight days of studying, networking, and pitching.And maybe some playing on the side.They're here for Shoptalk, one of the world's largest retail conferences. In 2020, the show's sixth year of life, attendees are expecting more content material than ever — and there's no doubt that the convention will deliver.Shoptalk is most commonly attended by retailers of all sizes — from legacy brands via to direct-to-customer startups, as well as retail owners, buyers, analysts, and developers.Shoptalk is an annual retail industry conference where brands and consumers in the retail and ecommerce industry gather to community, collaborate, and learn.
With a world-class speaker lineup (and all women audio system for 2020), several different subject matter tracks, and engaging networking events, Shoptalk is a can't-miss for any ecommerce govt who desires to stay up-to-date on the industry's trends.This year, Shoptalk takes place from March 22-25 at Mandalay Bay in Las Vegas, Nevada.Known as a good city for large conferences and gatherings, Las Vegas is a simple flight away for many visitors from nearby large tech hubs. The temperate weather (aside from the summer) also makes it a good getaway for those escaping the colder springs on the East Coast.As with any larger, era-driven industry, a lot can happen within just a few days of networking.
Deals are signed. Connections are made. Hands are shaken.There is endless value linked to in-person connections, and conferences are no alternative. In exchange for the cost of a ticket, you're getting access to conversations that often would take many emails to provoke.Plus, when you are a technology provider, conferences like Shoptalk offer remarkable access to your patrons — where that you may learn what they prefer and don't like about your services.If you or a representative don't attend Shoptalk, you run the danger of lacking out on new bulletins, ideas, and partnership opportunities with others in attendance.Shoptalk is continually adding and adorning their conference programming. In 2020, expect codecs like groundbreaking sessions, peer roundtables, curated dinners, and double opt-in one-to-one conferences — as well as Shoptalk fashioned content material.They've also added case reports, immersive visual experiences, interactive audience sessions, industry frameworks, and rapid-fire debates for this year.No pro retail or generation executive is unaware of the indisputable fact that this industry is male-dominated.In a bold and customary move, Shoptalk made headlines in November 2019 by announcing that Shoptalk 2020 will feature an all-women speaker lineup.In the statement, the Shoptalk team notes that from the starting, they've been a huge advocate for girls in the industry."As we enter our fifth year of Shoptalk, we have seen women founding companies, riding tech startups forward and rising in the course of the ranks at brands, agents and generation businesses. Yet there are still far too few women at the main senior levels in our industry. This problem is by no means unique to retail–there are now more school-educated women than men in the personnel, yet the percentage of S&P 500 companies led by women still continues to be just 5%, a percentage that is simply unacceptable and untenable." — the Shoptalk blog.The assertion was well-obtained across the industry, with many leaders stepping up to support and admire Shoptalk's decision.— Daria Burke (@DariaBurke) January 13, 2020
Me: "Do I have a communicating slot at @shoptalk this year?"
Mktg team: "No, bear in mind it is all women audio system this year."
Me: "That is wonderful. "
I'll be in the viewers!It's a fantastic event. More: https://t. co/IUp6SBIQgu
— Jeff Richards (@jrichlive) January 9, 2020
Went to finish my speaker bio and discovered @shoptalk is featuring all women speakers in 2020, with a dedication to a 50/50 gender split going forward. Thanks for what you are doing to increase women in retail, @shoptalk!https://t. co/HphHomG0PR
— Anna Palmer (@AnnaBPalmer) December 3, 2019
How to Get the Most Out of Shoptalk 2020
Conferences aren't just an opportunity to drink cocktails and mingle — even when they're hosted in Las Vegas.
In reality, they are numerous labor, arduous hours, and often result in somewhat jet lag.So how do you get the main out of a conference with out fully exhausting your self?
Here's a hot take: don't drink. The no- or low-alcohol move is reworking the tech industry for a reason: it can be draining, particularly when your agenda has you out until 11:00 pm and getting to a keynote at 8:00 am.Also be sure you plan your agenda in develop. Take a look at the layout of the convention.If you're sprinting from one side of the hotel to the other to make it to various sessions, you'll fail to notice a spot to sit (or the session itself, if it fills up). Many seasoned conference-goers tend to keep on with one area for almost all of the day.If you're going to Shoptalk on behalf of a brand, keep in mind what mix you want to have among placing out on the showroom floor in your booth and attending sessions. You'll also undoubtedly have numerous other attendees that you just are looking to attach with in 1:1 conferences. Before committing to the rest, make certain that it's worth a while!
8 Must-Attend Shoptalk 2020 Sessions + Keynotes
1.Innovations in advertising and marketing.
This track on Sunday, March 22, is full of slicing-edge topics from retail c-suite attendees and emcees. You'll without doubt walk away from these periods with a newfound information of what's coming in retail advertising in 2020.Featuring displays from Mall of America, Signet Jewelers, and Niantic, this 40-minute consultation dives into the non-traditional sorts of customer engagement — like popup shops, social contests, and more.The first consultation of the day, this can be a talk-style presentation between representatives from Twitch, Fandango, and Spotify.From the consultation description: "Brands also are experimenting with rising platforms ranging from voice assistants to augmented reality to direct buyers' attention to their merchandise. This session will discover the newest in advertising tactics and highlight the platforms and partnerships that brands are employing to win over buyers. "
2. Diversity and Inclusion in Retail.
One of the Sunday keynotes, this topic is definitely a favored one for Shoptalk 2020. Three women c-level executives from Macy's, Inc., Target, and The Network of Executive Women are sure to bring a crowd with their subject matter abilities around this critical facet of our industry.This conference track on Monday walks attendees via all the nuances that face retailers in ecommerce today. Whether you're an up-and-coming brand or a seasoned legacy retailer, likelihood is you're reconsidering your channel, associate, and marketing strategies on a daily basis.This track is your possibility to be informed from the experts.Experts from Walgreens, GOOD AMERICAN, and Modsy will dive into new strategies to sourcing and promoting. With more alternatives for merchandising than ever before, it'll help to listen to from these three businesses on what they are doing to diversify their mix and confirm their options resonate with shoppers.
In this Monday keynote, Zia Daniell Wigder, the Global Chief Content Officer for Shoptalk, is certain to outline one of the more talked-about trends for 2020 retail. We would not be surprised if we heard about brick-and-mortar activations, SMS marketing, and sustainability.This track on Monday afternoon outlines an idea that's on every store's mind: social media technique.While every brand has their own mix of what works and doesn't work, speakers from businesses like LIVELY, Facebook, ipsy, and e. l. f. Beauty are certain to know a thing or two.Influencers: you either love them or hate them — but for some brands, they are an extremely advantageous marketing strategy. This session will take a case-study strategy with presentations from LIVELY, BWS, and Facebook.
The Future of Social Commerce
For the last session in the "Social Marketing and Commerce" track, we'll hop abroad to explore markets like China, where structures like WeChat and Pinduoduo are taking the industry by storm. From the consultation description: "While social commerce hasn't yet gained a similar level of traction in the US, recent offerings from Instagram, Pinterest and others promise to make it easier for clients to discover and acquire merchandise on their platforms. "
6. Using Data Effectively.
In this track on Tuesday, March 24, attendees will dive into one of the most crucial parts of reporting: data. Whether it's purchaser data, data privacy, or operations, this track is certain to leave you with takeaways so you might apply to your personal practice.
Using Data to Optimize Operations
Leaders from vogue brands M. Gemi and Anomalie will define the ways their organizations have leveraged data to enhance their operations — from supply/demand matching, to sourcing and enjoyable orders from the most efficient store or distribution center.This Tuesday track highlights an idea it really is top-of-mind for plenty of marketers. Growing buyer expectancies are inflicting brands to innovate to personalize merchandise, website experiences, and achievement tactics to check purchaser demand.These classes function speakers from agencies at the vanguard of the personalization move — like JustFab and FabFitFun.The jam-packed lineup of audio system from FabFitFun, Macy's, Ulta Beauty, and Vogue Business (Hilary Milnes – a private favorite) is sure to draw a crowd. The browsing event at each of these retailers is more and more tailored to the shopper, so these audio system will completely bring some effective insight into the generation and methodologies powering their personalization strategies.
One of the tracks on Wednesday, March 25, points both a panel on sustainability and a presentation about deepest and exclusive brands. This track is a great way to wrap up the conference and leave with some great ideas for what that you can bring to your brand in the future.Once seen as a race-to-the-bottom for first-class, deepest brands are now resurfacing as a value-aware, incredible choice to a couple direct-to-consumer rivals. In this consultation featuring representatives from Daymon, Nielsen, Tuft & Needle, and The NPD Group, they'll "observe the rising approval for these brands and dive into the evolving dating between retailers and traditional brands. "
Building a Sustainable Industry
Seen as one of the rising trends of 2020 ecommerce, sustainability is an idea it's at the forefront of conversations for both retailers and buyers. This consultation will feature both a presentation and knowledgeable-led panel of brands who're pushing the eco-friendly envelope, making real changes, and embracing choice enterprise models.
Whether you're a pro ecommerce expert or a newcomer to the gap, that you could find numerous value by attending unique networking events and tradeshows. You'll make new connections, discover new agencies, additional understand the changing way forward for retail, and forge new expert advancement skills.As one of the largest annual retail conferences in america, Shoptalk is among the events that is nearly assured to be on the calendars of ecommerce specialists, retail changemakers, and educators.Are you headed to Shoptalk this year?Come visit BigCommerce!We'll be at Booth #3316. Meet our executive team and learn in regards to the future of commerce by scheduling a meeting.
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