Holiday sales are projected to increase 3. 3% across the board this year in the U. S. For online revenue in particular, eMarketer predicts a 17. 2% augment from 2015 sales.
That 17. 2% augment will account for $94. 71 billion in ecommerce earnings, totaling 10. 7% of all break retail sales. This is the biggest portion ever projected for ecommerce as a complete of retail spend.
BigCommerce has maintained 100% uptime for 3 consecutive years on the greatest online shopping days in historical past, including Cyber Monday 2016, the biggest online transacting day to-date.
Your brand's capability to seize a huge share of that online income might be your number one precedence over the next month and a half.It's also BigCommerce's number 1 priority for you.Over the last 10 months, our team has worked with one outcome in mind: allowing BigCommerce customers to sell more as successfully and correctly as possible across all channels.The holiday season is, for us, the culmination of hard work set to motion by buyer ingenuity around holiday campaigns and sales.Indeed, we've spent our entire year operating to organize our platform for this moment.We want you to catch as much as feasible of that $94 billion in expected holiday revenue, and we've built a variety of integrations we all know will let you to do so.
Here is what we released in 2016, why it's essential and how that you would be able to implement it on your store at the moment to increase your income this break season.
Amazon is still highly effective driver of ecommerce. Last year, it accounted for over 1/4 of online holiday sales, based on NetElixir. It should be even higher this year, as Amazon's earnings growth keeps to outpace ecommerce growth as a whole.As of 2016, BigCommerce is the only platform to natively combine with Amazon.
Customers can push inventory directly from their BigCommerce handle panel into Amazon's marketplace, increasing product distribution, visibility and finally sales.For years, our most a hit customers have pointed to Amazon as a sales channel for 10x company growth. Those same customers lamented the want to use both the BigCommerce Control Panel and Amazon's on the way to manage inventory, product descriptions, photography and more.We worked with Amazon for more than a year to integrate the two systems. Additional partnerships are ongoing for 2017 to continue updating the mixing and adding more functionality.
The last goal is to give you a holistic view of all of your sales channels from one vantage point. This is the functionality of BigCommerce's Channel Manager, which also integrates with eBay, Facebook and Pinterest.After making use of BigCommerce's marketplace integrations, we've generated a further $100,000 a month in income.Recommended Posts
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Sell 43% More By Optimizing for Mobile First
We're still in the early a part of the telephone commerce revolution, and the development of better app search, fee methods and commerce on new platforms should propel sales strongly in 2017.Outside of Amazon, any other factor driving greater online sales is mobile. More and more people globally are getting access to the cyber web, often through mobile contraptions.And, mobiles gadgets are becoming easier and easier to checkout on.In 2016, data showed that 50% of site visitors to a webstore came from mobile, but that 75% of sales happened on computer.We are at the tip of the line when it involves seeing low mobile conversion rates. Mobile commerce isn't expected to overhaul desktop trade until 2020, but this year, it is expected to see a 43% augment –– totaling $115. 92 billion in sales.That interprets to 29. 1% of retail ecommerce sales and 2. 4% of total retail sales for the year.
Many online agencies are already getting ready for the mobile first era by updating site design and UX to prioritize for mobile. This includes sideswiping, product videos on product pages and mobile wallet checkouts for example.In November, BigCommerce introduced a new theme and the industry's first mobile-first template out of the box.The theme is termed Touch, and it was designed with celeb clothier LaQuan Smith –– one of the first designers to launch a see now, buy now assortment at New York Fashion Week –– and Pixel Union, the industry's most successful web page design agency.Recommended Posts
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Seamlessly Sell Existing Inventory to Fans with Facebook Shop
Our combined cost of acquisition if you happen to look on how much we spent on advertisements versus what number of new clients we have is under $5 a buyer.Nearly every platform on the cyber web where a brand could build an viewers is hunting to expand into trade. This comprises Facebook, Pinterest, SnapChat and more.Social commerce used to be heralded as the new commerce channel, but few agencies have seen social trade truly take off.
In 2016, Facebook and BigCommerce decided to tackle that anomaly.Was it that no one was searching on Facebook?Or, was it that the analytics weren't relevant?It turns out to were a mixture of both, each giving more weight to the other.Let's start with patrons looking on Facebook.When Facebook Shop was first launched, brands could add a "Buy" button to their posts and create a separate Shop tab on their business page to characteristic items. When a buyer desired to take a look at, they were then forced back to the store's own website.This added a further step in an already convoluted buyer journey.Facebook up to date this in 2016. Consumers can now checkout without ever having to go away the social media platform –– or at least brands can offer them that option.But, to the real question, is any of this operating?
Are consumers sorting out from Facebook as a channel, either on Facebook or back on a retailer's own website?
The answer is, well, difficult. While Facebook can track conversion son its own platform, it was complex to get agents to be aware how to track conversions on their very own site coming from a Facebook post or ad.
Like Google Analytics, if you want to track a Facebook conversion on a domain that is not Facebook, a pixel must exist.Unlike with Google Analytics, sellers weren't installation the pixel.Turns out that most ecommerce managers are entrepreneurs first and builders second, if at all. Facebook's manual site pixel placement and developer-pleasant language for dropping it in wasn't resonating.So, together, BigCommerce and Facebook launched a new Facebook integration that automatically adds the Facebook pixel to a site. This allows marketers to clearly take into account how Facebook ads and Shop are contributing to their bottom line.
And, as it turns out, a large number of brands are seeing the Facebook lift. Here are quotes from just two of them."We see clients checking out at once on Facebook on an everyday basis," says Krissy Sexton, founder of The Hair Bow Company. "They don't have to leave Facebook, they are able to just shop the items that are in the photos. That's helped increase the effectiveness of our ads.It's also helped clients be able to easily find exactly what they're searching for from our ads. "
Facebook Tracking Pixel
"Just to provide you with a sense [of our Facebook fulfillment], we have a cost of acquisition of $8 on our ad spend," says John Lott, associate at Spearmint Love. "That does not come with for that same amount of cash that I got a 121,903 Facebook likes. I get to check with those people standard now that I've received them. Our blended cost of acquisition in case you look on how much we spent on ads versus what number of new customers we now have is under $5 a buyer. "
- Integrate with Facebook Shop now and begin tracking conversions
- Learn how to start start commercials on Facebook to augment revenue and viewers today
3x Sales with Google Shopping and BigCommerce API Partnership
We sought out BigCommerce because of their robust catalog API.Google Shopping continues to be one of the top-quality ways for online businesses to earn traffic and conversions via advertisements.And, the best folks over at Google are constantly working to make the browsing adventure for the buyers better –– offering higher fulfillment for their advertisers (you!).Like with the Facebook story, although, achievement is barely practicable in proper size and setup. And, like Facebook, the previous way to correctly set up Google Shopping monitoring and capability was for a marketer to go to their development team.This dev step caused 25% of ecommerce marketers attempting to setup the mixing to simply give up.This was not applicable for either BigCommerce or Google, and it all started a year long task among the 2 organizations.The goal was to configure the first-ever Google Shopping integration with an ecommerce platform that seamlessly pushes data over to Google Shopping in real-time – no development work needed.Think about this. In the past, ecommerce marketers would must implement code to establish a data feed to run into Google Shopping. A quarter of them never even passed that first stage. Another element of them never updated that data feed. This implies that inaccurate data was being passed to Google Shopping and utilized in ads – likely reducing ad effectiveness and ROI.
They say that you would be able to't improve what you don't degree. This was a case of not being in a position to even properly measure due to a frequently forgotten step in the system.So, in 2016, BigCommerce and Google used BigCommerce's API to decide both issues, disposing of two primary and time-drinking steps in the Google Shopping method.Now, stores incorporated with Google Shopping can set up ads for their products and know that those merchandise can be up-to-date in Google Shopping each time they update them on their site.And, for those brands who have yet to enforce Google Shopping, nothing is preventing you. Integrate with the app and you may begin commercials and measuring very quickly.
This may sound like house cleaning, but we accept as true with it is vital to optimize processes for functionality before all else.Google Shopping has tripled our revenue stream bringing in customers we never knew shall we market to.Recommended Posts
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Reach 165 Million Buyers Worldwide with eBay
We have taken our enterprise from suspended accounts to greater than $100,000 in monthly sales, winning eBay awards for the highest conversion rates.BigCommerce invested heavily in omni-channel retail in 2016, and eBay was our final push of the year.eBay's platform serves 165 million everywhere buyers, making it an excellent trying out ground for U. S. brands brooding about overseas enlargement as well as a superb sales channel in regular for all online sellers.
Our eBay and Amazon interactions have produced probably the most maximum income for customers since launch. One purchaser, Wire N Cable, has produced $80,000 in Amazon earnings and a cool $20,000 on eBay.And Wire N Cable is no outlying case. Other customers including Glory Cycles, Golf Etail and GripUp are seeing similar fulfillment –– nabbing spots as top eBay dealers and converters.The truth of the matter is this: customers will shop anywhere and at anytime. It is getting more and more complex to expect their buying path.To combat this, many brands are expanding into industry territory and seeing fabulous growth outcomes.With BigCommerce and eBay's integration, an ecommerce marketers can push items over to eBay, edit descriptions and set prices all from one interface.Recommended Posts
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Sell to 93% of Pinterest Users Looking to Purchase on Pinterest
There's no denying that Pinterest is a high-capability ecommerce channel. With greater than 100 million monthly active users, 93% of whom use Pinterest to plan for purchases, Pinterest may be the key for many sellers to unlocking the advantages of social trade.Pinterest's Buy Button launched in 2015, but it's been a slow roll in getting brands concerned. This isn't as a result of of platform boundaries on either company's side.Instead, it is due to Pinterest's deep wish to be sure that the offering in exceptional across the social trade industry.So far, larger brands like Native Union have seen large success. Over the course of a better year, it is likely the platform will allow more open integration for brands of all sizes.One thing we do know is this: selling on Pinterest is operating.And, it's already included in the BigCommerce Channel Manager.Much like with Facebook, Google, Amazon and eBay, BigCommerce retailers accepting by Pinterest to sell on Pinterest can easily push items over through the handle panel, getting a holistic view of omni-channel actions.We will keep you up-to-date to any adjustments in the Pinterest flow to start using Buyable Pins. Know, though, that the majority of brands attending to sell on the platform are coming via ecommerce systems like BigCommerce. These are prioritized of their queue and we are continually working to add functionality to extra stores.Recommended Posts
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Optimize for Omni-Channel Shipping Capabilities
Been using ShipStation for a pair months and it sure has saved time and money.The capability to quick examine the USPS price to the UPS price has saved me a group of money. Not to mention the capability to update my store and marketplaces from one interface has been a time saver!
Ecommerce Marketer, BBQFans. com
With all of the center around omni-channel retail this year, it would have been remiss of us to not also make certain that all of your programs— no matter the channel— can get to the buyer as needed.To do that, we've partnered with ShipStation, the most advantageous multi-service transport answer in the industry. We vetted many organizations for this position, but found ShipStation to be the clear leader for all BigCommerce merchant sizes, from small company to mid-market enterprise.
Here is why we found ShipStation advanced:
- The answer is straightforward to activate and use.
- It supports the greatest number of home delivery companies.
- ShipStation enables BigCommerce customers to accept the bottom feasible USPS and Fedex label rates accessible, and that they can easily set off their own account with negotiated rates for a mess of other transport vendors, akin to UPS and DHL.
BigCommerce merchants should have acquired a notification in their manage panel concerning the update. But if you missed it, know this:
All BigCommerce merchants are eligible for a free ShipStation account that comprises a USPS postage account with the best rates to save over 50% on USPS Postal Office/USPS.com rates. BigCommerce retailers can proceed to use this at no cost for the first 50 labels/month. This is an exclusive offer Shipstation for BigCommerce clients only. No only answer provides this gratis.Here is what you get with your free account:
Print Shipping Labels and Packing Slips in Batch: With ShipStation, that you would be able to system and print thousands of labels in one batch.Print pick lists, packing slips, and labels easily and fast to either your local printer or any printer on earth!No more manual data entry for you.
Unlimited Selling Channels: We are looking to make you efficient at fulfilling orders, wherever you sell online. That's why regardless of which pricing plan you're on, you could add as many selling channels as you want. Selling on Amazon, Etsy, eBay, and more?Add all your accounts to ShipStation to easily sync orders and delivery data. For no extra charge.
Shipping Carriers: ShipStation helps USPS, UPS, FedEx, DHL, Canada Post, and more.There's no use for add-on tools comparable to UPS WorldShip. ShipStation also permits you to retrieve real-time rates and take benefit of the most effective prices from each provider.
No Software to Install: ShipStation is an online answer it is hosted in the cloud. This implies that you never must worry about setting up software, upgrading, or backing up your data. Simply log into your account from any web browser to administer your orders, create shipping labels, and consider reviews.
- Install ShipStation Now
BigCommerce is Officially on Code Freeze
Each year, BigCommerce enters code freeze before the legit start of the vacations. Doing so has helped us obtain 100% uptime over the past three break seasons, adding on Black Friday –– the two highest trafficked online searching days in historical past.A code freeze is a development term which means that no code can be edited or changed during the freeze period. It's done to make sure steady uptime and placement speed during high site visitors periods, instead of releasing new code.For BigCommerce, a code freeze means we stop making changes, integrations or updates to the platform during our customer's highest site visitors periods.This ensures that your clients have a frictionless browsing experience — which is often our top priority.Essentially, we are getting out of your way so which you can be as successful as feasible during the most trafficked searching season of the year.As of today, we are officially on code freeze for the remainder of 2016.You can chat them here, call 1-888-699-8911 or email [email protected] com.
Our year has officially wound down. But for most of our customers, it is almost to take off.We have zero builders.We've [been so successful] by leveraging every tool you've given us. There isn't a product or tool that you guys will launch that I won't test or try somehow.We hope you are prepared. We hope you've used every possible outlet to increase sales, brand visibility and set yourself up for fulfillment.We'll be here on phone lines if you want help.
In the intervening time, know that we are committed to your technical success this break season.We'll be back at it in 2017 to continue iterating on our product and making partnerships with best-in-class groups to make you a more successful online seller.Recommended Posts
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Dated : 2021-01-27 04:52:36