"Home Alone Again with the Google Assistant" paid homage to Home Alone, the traditional 1990s break movie that has become a vacation movie staple.
The crusade recreated a number of iconic scenes with actor Macaulay Culkin, 28 years after he played the role of Kevin McCallister, a cheeky 8-year-old left alone in his family home over the Christmas break.In each replicated scene, Kevin uses the Google Assistant app on a considerable number of Google Connected Home instruments,
At the beginning of the video, when Kevin wakes up, he asks a Google Nest Hub Max device, "What is on the calendar today?" Its witty response: "You have one event called ‘house to yourself. '
Kevin asks his Google Pixel Phone to add aftershave to his browsing list after working out in the bathing room scene. Then, in the scene which finds Kevin leaping on the bed, Kevin asks his red Google Home Mini device to remind him to scrub the sheets later.
To recreate the pizza delivery scene, Kevin uses a Google Nest Hello Doorbell to tell the birth person to, "Keep the change, you filthy animal" — while not having to move from the sofa. In an alternate scene, Kevin asks Google Assistant to assist turn down the temperature.In the ultimate remade scene, Kevin fends off the burglars, Harry and Marv, by teaching Google to ‘begin operation Kevin. ' This scene aspects Google Assistant's ability to create customized workouts. "Begin operation Kevin" turned on exact lights, locked a door, and moved around an automated vacuum cleaner that held up a model.The core theme of the campaign, home automation with Google Assistant-enabled instruments, is cleverly driven into the minds of viewers — especially the nostalgic watchers who grew up with the fashioned Home Alone.
AdAge's AcuityAds evaluation revealed that the Home Alone Again campaign was the most-viewed break ad of 2018, racking up 70. 7 million views in 2018 alone.The crusade also controlled to generate a lot of evaluation and blooper outtake videos on YouTube.
Holiday Marketing Takeaway
The old can become new again — if you're clever enough. Nostalgia is an impressive emotion, but a funny and modern twist makes it applicable for the season.