The world of retail is easily laying off its old-fashioned skin for a more artistic and all-inclusive method. More and more brands are avoiding photoshop in favor of unretouched images, forgoing former definitions of a very good body size in favor of showcasing the wide selection of human body types, and loosening classic definitions around menswear and womenswear.Certainly pop tradition plays a big role in this, as does social media. Today, few brands can get away with unfair or doubtful dress code policies for personnel, advertisements with unnaturally thin models or disregarding generic millennial values without mass online backlash.In fact, a new report by Sparks & Honey and Fashion Snoops found 22 various cultural trends affecting the state of commerce in every thing from a brand's advertising to its margins.Two of the most important trends identified are what the report dubs "squealing" and a rise in customer empathy."Squealing" in the report refers to a rise in cognizance around income disparity not only in retail, but across the realm."Companies with high wage gaps are idea to be cannibalizing their very own consumer base if those that work for the agency can't afford its items," said Sarah DaVanzo, chief cultural technique officer at Sparks & Honey.Click To Tweet
This megatrend turning millennials away from legacy brands most impacts luxury agents, of which their client base has been chiefly declining.In an effort to expand brand attention and loyalty among millennials, those aged 18 to 34, just about all luxury brands are now online or will be opening up shop online beginning in 2016. Luxury brands were the last of the commerce conglomerates to head online.Some businesses, particularly nimble small businesses quick to act on these trends, are using this increase in focus to tug in additional consumers with savvy and culturally applicable campaigns.