Health and Beauty, a $300 billion industry in response to estimates from the US Department of Commerce, is still one of the fastest-growing to be ecommerce classes with online sales rising 17% YoY in 2016 to $28 billion globally.With tons income on the table, health and grace agencies are stepping up their online selling game to face out among the many rivalry. Simple sites, clean product imagery and a bold resonation with their consumers (for whom feeling and looking good are personal values) are common across the best selling health and style sites.Health and Beauty is among the quickest-growing ecommerce categories, with online sales rising 17% YoY to $28 billion globally."In modern-day aggressive market, it is not enough for health and beauty retailers to only have an ecommerce site; they want a compelling site that may inspire brand loyalty among their buyers," said Tod Klubnik, senior vice chairman of global sales at BigCommerce.
The following 18 brands stand out for his or her understanding and implementation of UX geared to have interaction their target viewers and push them via a buyer adventure to checkout.RSVP for the Ecommerce Growth Summit
Will you be in Chicago for IRCE in June?Us, too!We're internet hosting our annual Ecommerce Growth Summit.Register for the Ecommerce Growth Summit in Chicago this June. Hope to see you there!
What I wasn't anticipating was the instant lift we had in mobile conversion – we've seen a 68% boom since migrating over to BigCommerce in January.Design Essentials, a leader in hair care merchandise for ladies, needed an ecommerce platform and online page that might grow with them for the long run. After significantly evaluating BigCommerce and Shopify Plus, the team went with BigCommerce citing the platform's reliability and popularity among most suitable mid-market dealers as the most important factors in the resolution.
"My family began Design Essentials nearly 30 years ago and have no intention of going away each time soon. We needed an ecommerce platform that had the capability to grow with us long term," said Sholanda Armstrong, electronic advertising and marketing director at Design Essentials. "With BigCommerce, we were able to develop a site that's present, easy-to-navigate, and allows the customer to adventure our brand in a way in the past not feasible. What I wasn't anticipating was the instant lift we had in mobile conversion – we've seen a 68% boom since migrating over to BigCommerce in January. "
Why Fast-Growing, Mid-Market Health + Beauty Brands Chose BigCommerce
Design Essentials isn't alone.BigCommerce supports more than 4,000 Health and Beauty brands across the globe.
Our old site just wasn't optimized for mobile, and consequently, we were losing a significant amount of traffic.For more than two a long time, Osmotics Cosmeceuticals has been a leading issuer of cosmeceutical solutions for skin and hair. The company made the resolution to update their brand and optimize sales across channels in 2016. Within two months, Osmotics Cosmeceuticals saw a 46% jump in mobile traffic and more than 23% of sales originating from mobile instruments, compared to below 5% in 2016."Our previous site just wasn't optimized for mobile, and as a result, we were losing a serious amount of site visitors," said Jill DeGroot-Schulke, ecommerce and digital advertising supervisor at Osmotics Cosmeceuticals."Through its back-end flexibility, easy-to-manage tools and modern design tools, BigCommerce gave us the skill to refresh our site in a way that brings that customized purchaser adventure online, better positioning our brand for sustained online growth. "
Adding a Modern Touch
Mid-market brands are looking to optimize for revenue –– presently. Learn precisely how.
With all of its out-of-the-box tools and capability, BigCommerce allowed us to prevent gambling catch up.Considered one of the biggest complement companies in the market, BPI Sports found its initial luck by promoting via brick-and-mortar retail channels. Today, the company has also launched a highly a hit direct-to-customer channel.
"For an organization turning out to be as effortlessly as we are, it's just not possible to scale on a custom platform that requires giant in-house advancement supplies for even the most minor site update or addition," said Bill Maroulis, digital approach director of BPI Sports. "With all of its out-of-the-box tools and capability, BigCommerce allowed us to prevent gambling catch up and begin growing to be our ecommerce presence in a targeted and efficient way. "
BPI Sports Sees 207% Revenue Uplift
Built-in capability is the basic reason BPI Sports went with BigCommerce when looking for a scalable B2C solution. Here's why Bill and team chose to avoid the Shopify mess:
"Shopify is nearly like a WordPress site. You can do a lot with WordPress, but if you had to use like 20 plugins to get it to work and do what you wish to do, then it reasonably defeats the goal and just turns into a mess. "
We anticipated to see a modest dip in earnings due to seasonality, but since switching our online sales are up 15–20%.
Gary Pellegrino Jr. , President of Bulk Apothecary
"We talked with a lot of people when we were making the resolution to scrap a $250k application on Magento. Ultimately, our analysis and past adventure with BigCommerce gave us the self belief to re-platform," says Gary Pellegrino Jr. , President of Bulk Apothecary. "The BigCommerce team was able to work with us and make sure all our data was migrated in a clean, structured way."
"We expected to see a modest dip in income due to seasonality, but since switching our online sales are up 15–20%. "
The Recipe for High Growth
See exactly how Bulk Apothecary saves $50,000 annually, spending that additional cash on advertising materials instead of era.
With a domain, you have got a lot more manage over everything, especially your interaction with buyers.A one-woman shop based out of Southern California, Emily Ironi's journey to launching The Dairy Fairy is inspiring at the very, very least. Today, she sells both on her own webstore and on Amazon, incomes accolades from women internationally (celebrities like Chrissy Teigen and Zoe Saldana, too!)."Amazon as a business is becoming more of a competitor to probably the most brands, and bringing out their own products," says Emily Ironi, Founder and CEO of The Dairy Fairy."I find that it's still important to have your personal retail presence. I have a large number of peers, especially in the child products industry, their businesses were 100% on Amazon, and now they're beginning to catch up and trying to migrate more of their enterprise to their own websites. Ultimately, you have a lot more manage over everything and in addition your interaction with customers. It's about discovering that ideal stability. "
A Nursing Bra of a Different Comfort
How Emily went from pregnant and out-of-work to operating mother and inventor (patent protected!).
Google Shopping has tripled our income stream bringing in buyers we never knew we could market to.
Peter Baseio, Founder and CEO of Organic Start
Formerly referred to as Organic Munchkin, Organic Start began with one man's quest to find a baby formulation that permit his triplets (and he and his wife!) sleep. Today, the brand is turning out to be exponentially through word of mouth, medical doctors recommendations and their Google Shopping integration."Google Shopping has tripled our revenue stream bringing in shoppers we never knew we could market to," says Peter Baseio, Founder and CEO of Organic Start.How to Launch an Organic Baby Food Empire
How Peter tapped into his own ardour, and found a passionate niche market ripe for his product.
Companies reached out to us through our online presence soliciting for wholesale pricing. As a result, we hired a wholesale team to assist them and engaged agents this past year.
Amy Cazin, CEO of Primal Pit Paste
"While the general public of our business remains B2C, we've got our items in just under 400 small to mid-size stores, as well as Whole Foods local and global and HEB," says Amy Cazin, CEO of Primal Pit Paste. "We have a few other medium and big box stores scheduled to launch this year. Forging relationships with our wholesale customers was an organic growth chance. Companies reached out to us through our online presence soliciting for wholesale pricing. As a result, we hired a wholesale team to aid them and engaged brokers this past year. "
How to Forge Relationships Wholesale Partnerships
Amy Cazin, CEO of Primal Pit Paste, offers up the details of how she got in to HEB and other agents, and her method for making certain her wholesale partnerships drive online sales, too.
Upgrading to BigCommerce Enterprise has been top-of-the-line choices we've made for becoming our business.
Kirsten Stoddard, Marketing Manager at Flash Tattoos
"Upgrading to BigCommerce Enterprise has been among the best decisions we've made for transforming into our commercial enterprise," says Kirsten Stoddard, Marketing Manager at Flash Tattoos. "The team has really gone above and beyond to guarantee our good fortune. From operating across the clock to be sure that our web page could help the traffic from our Beyoncé collaboration to helping us maximize our SEO alternatives, we are invariably impressed and amazed with BigCommerce. "
90% YoY Growth
From niche product, to best URLs to Beyonce collab, Flash Tats does not decelerate. Here's how they achieve near 100% growth year after year.
BigCommerce's abandoned cart reclamation email has been incredible!Over 14% of our deserted carts have been reclaimed."BigCommerce's deserted cart reclamation email has been mind-blowing!Over 14% of our deserted carts have been reclaimed," says Jamyla Bennu, Founder and CEO
of Oyin Handmade. "We'd never used this feature before, and it's resulted in a further $27,000 in sales that we may in another way have lost. "
Innovative Beauty Brands Choose BigCommerce
See how cutting edge beauty brands use the BigCommerce platform to grow sales now and sooner or later.
Instead of getting to depend upon dev aid, our ecommerce team can manage these feeds and drive site visitors to the positioning effortlessly and simply, leading to a 10% boom in traffic."BigCommerce has made it so easy for us to ramp up on SEM with the in-built Google and Facebook channels," says Jacqueline Cheney, Director of Ecommerce at NaturallyCurly. Now, as a substitute of getting to depend on dev help, our ecommerce team can manage these feeds and drive traffic to the location quickly and simply, leading to a 10% boom in site visitors."
Did You Know?
Curly hair is available in various types and textures. Take NaturallyCurly's Hair Type Quiz to determine which kind you've got and which merchandise will work best. Hint: you doubtless have multiple!
Our newest theme has doubled our conversion rate and raised our average order by 33%."We did a lot of research on internet sites that our customers frequently visit. It took an incredible amount of labor and an open mind to make a decision which design our followers would find easy, usable and fun," says Brad Ervin, Founder of Hippie Butter."Hippie Butter has had many online page designs over our five years at BigCommerce.We want to change the appear and feel of our online page whenever BigCommerce enhancements its great themes and templates. Our newest theme has doubled our conversion rate and raised our average order by 33%. "
BigCommerce's Buy Button In Action
Are you using BigCommerce's Buy Button yet?You can be. You can drop it in emails, on your blog toss it over to affiliates or use them in reveal advertising campaigns. Check out how Hippie Butter uses them on their blog.BigCommerce's merchants can install the Buy Button here.
I was, and continue to be, encouraged by Apple store items, as they are such innovators and leaders in design.
Melissa Bamberg, Founder of NodPod
"I come from a family of artists, so it is safe to say I have an eye for color. When I began my design method, I wanted to evoke an average feeling of calm and peace, hence I choose this color blue," says Melissa Bamberg, Founder of NodPod. "Next, the logo took place after doodling many months on paper. I wanted the form to represent the product. Then a name – the nod in Nodpod is to constitute sleep, after which pod to constitute the shape of the eye mask, as it seems like a pea pod.Once I had my logo, name and color decided upon, I could visualize the design of the online page. "
"I was, and proceed to be, encouraged by Apple store items, as they are such innovators and leaders in design. "
"We just these days complete the online page, and I am now working on SEO to aid growth my stores brand and awareness. Based on the feedback I get from buyers, I am humbled to have created a product that individuals ‘can't sleep without. '"
Love NodPod's site design and SEO work?
Work with the BigCommerce partner agency that put it all in place.Meet Coalition Technologies, the experts behind NodPod, Whataburger, Walmart, Harvard, Coach and so many more.
Now, we're doing greater than $300,000 in one month.Industry average for online store conversions is 2-3%. Charlie Moyer's Badass Beard Care is annihilating that –– boasting 10% conversion on any given day."I went from $70 in revenue to $30,000 in three months at the tip of 2014 from word of mouth," says Moyer. "I thought it was just a fluke –– just the holiday season.But in January, our numbers didn't decline. Now, we're doing greater than $300,000 in a single month. "
How to Build a Brand with a Free Product Facebook Ad
One ad –– hundreds of buyers. Here's how Badass Beard Care made it happen.
I looked at Shopify and at Squarespace.None of them really could handle the quantity I was doing with all of the features I was searching for."When moving from WooCommerce, I checked out Shopify and at Squarespace. None of them really could handle the volume I was doing with all of the points I was looking for. I had a laundry list of needs," says Chris Bair, Founder and CEO of KetoChow. "For instance, I had to have product variations as a result of the product I sell has different flavors.That was one of the things that needed to be out-of-the-box. I also needed a ShipStation integration so I could do dimensional transport. BigCommerce was the ecommerce platform that had checked off the main boxes. "
KetoChow Increases Conversions with Amazon Pay
See why so many BigCommerce's retailers love Amazon Pay, and the way which you could use it, too.
We launched in 3 months with 30 brands and slightly below 500 products."We launched on November 8, 2014.Ut didn't take mainly long to get the site live. We had 30 brands at that point and just under 500 products," says Julie Mathers, Founder and CEO of Flora and Fauna
"I have looked back on on that point and conception, ‘Geez, how on earth did I do all of that in very nearly three months?' I was working like a crazy fool. When I was talking to brands back then, I was quite selling them thin air. I'd say, ‘Hey, I'm from Flora and Fauna. We do not have a site yet, but I'm going to speak you throughout the vision and what we're looking to do. ' And then, we launched the positioning and kept the promise."
Health + Beauty Showcase
See more health and style brands promoting on BigCommerce. These 18 aren't the best ones.
That is an alternative beauty of BigCommerce: little to no development work if we do not are looking to."We have not modified too much in terms of design on our site since we launched. We use a stupendous basic theme BigCommerce offers –– after which customise things here or there," says Con Kazantzidis, Founder of The Stray Whisker."We did just update to the hot checkout flow BigCommerce offered, which is super sleek and nice. It works rather well, and we didn't have to do any of the work there.That is an alternative great thing about BigCommerce: little to no development work if we don't wish to. "
BigCommerce is the Platform of Choice for SEO Professionals
As told to BigCommerce by Con Kazantzidis, Founder of The Stray Whisker.
Prior to operating in ecommerce, I was a high school instructor. A former scholar began his own commercial enterprise in SEO. He works to put agencies in front of shoppers, constructing site infrastructure and SEO.I asked him, "What would you suggest is the good ecommerce platform for us to go on?"
Without any hesitation, he said BigCommerce.Sign up to take a demo of the product and see why builders and SEO specialists recommend BigCommerce's over all else.
BoHo Exotic Studio
We at the moment are average profiting $60,000 in sales a month!
Deonna Lewis, CEO of BoHo Exotic Studio
"BigCommerce has all of the options and option sets we need and we at the moment are average profiting $60,000 in sales a month," says Deonna Lewis, CEO of BoHo Exotic Studio.The Path to $60K Revenue Month over Month
"BigCommerce has all of the options and option sets we deserve to run our web page, and we at the moment are averaging a profit of $60,000 in sales each month. " — Deonna Lewis, Boho Exotic Studio
Silk & Stone
We were also able to push customer reports to our website. All this has higher our sales tenfold online and in our shop. "
Sell in the Sports + Outdoors Vertical?
Check out 16 brands knocking it out of the park in the sports and out of doors vertical.Want more insights like this?
We're on a challenge to provide agencies like yours marketing and sales tips, tricks and industry most suitable competencies to build a higher house-hold name brand. Don't miss a post. Sign up for our weekly newsletter.
Dated : 2021-01-21 15:52:36
Tags : Health and beauty