Category Marketing

NORAD Tracks Santa’s Journey Around the World

Photo: WikipediaLegend has it that in December 1955, a tender girl misdialed a telephone number only to be put through to the ‘red phone' at Continental Air Defense Command (CONRAD). A Colonel Shoup, who purportedly responded the phone, is suggested to have confirmed his identification as Santa Cl...Read More

Category : Ecommerce marketing Holiday ideas & strategies

Tags : Holiday Marketing strategies

Dated : 2021-01-26 07:52:36

M&M’s Stumble Upon Santa –– No One is Left Standing

The myth of Santa Claus is one told to little ones the world over, who drink up the tale until achieving an age after they not trust he exists. The 1996 M&Ms crusade ‘Christmas Faint' plays in this idea in an artistic and a laugh trend.The red M&M character is shocked to find out that Santa Claus ...Read More

Category : Ecommerce marketing

Tags : Holiday Marketing strategies

Dated : 2021-01-26 06:52:36

Mother’s Day by the Numbers: How to Capitalize on This $20 Billion Retail Holiday

Mother's Day has a long and sundry history. Indeed, moms have long been heralded by cultures and societies likely since the dawn of man, though celebrations have definitely taken various forms over the centuries.The U. S.edition of Mother's Day can be traced back to Ann Reeves Jarvis of West Virgini...Read More

Category : Ecommerce marketing Enterprise ecommerce How to sell online

Tags : Mother's day

Dated : 2021-01-26 05:52:36

Mr. Potato Head Becomes First Toy Ever Televised

Photo: Pixar. WikiaThe iconic Mr. Potato Head toy was first manufactured in 1952.Originally conceived and designed as plastic pieces to be inserted into a real potato, court cases over moldy vegetables soon led to the inclusion of a plastic potato body.The toy's popularity led to further contributor...Read More

Category : Ecommerce marketing Holiday ideas & strategies

Tags : Holiday Marketing strategies

Dated : 2021-01-26 04:52:36

Your Primer to the Psychology of Marketing: The Science of Emotional Buying and What Marketers Can Do About It

A few weeks ago while running from home, I heard a knock on my front door. I idea it was the postman, as he customarily drops our mail off at that particular hour in the morning.Much to my shock, a man wearing what appeared like a company branded polo shirt introduced himself saying that he was visi...Read More

Category : Ecommerce marketing How to sell online

Tags : Consumer behavior Consumer shopping preferences Marketing strategies

Dated : 2021-01-25 17:52:36

Drive Your Brand (+ Online Traffic) With The Perfect Ecommerce Marketing Plan

Online browsing has frequently grown over the past few years and is expected to arrive 17. 5% of retail sales by 2021.This means there's capability for more clients, more conversions, and more online traffic. What's not to love?Source: StatistaIn order to take full advantage of the increase in onlin...Read More

Category : Ecommerce marketing

Dated : 2021-01-25 14:52:36

5 Steps to Creating a Profitable Marketing Funnel for Your Online Store

Just do a quick Google search and you'll find hundreds of articles, tutorials and guides on how to find the 1st visits to your online store, adding the advent and management of campaigns using Google Adwords, Facebook, LinkedIn and many other channels. You also will find suggestions on how to organi...Read More

Category : Ecommerce marketing

Dated : 2021-01-25 13:52:36

How to Pitch Journalists and Get a Response: Practical Media Pitch Examples for Ecommerce Brands

There are five PR experts for every one journalist.Add in all of the non-PR agents sending pitches — like entrepreneurs, marketers and ecommerce owners — and you may see why journalists are drowning in emails.Most of those emails are almost a similar:"You should write about my company. It's real...Read More

Category : Ecommerce marketing General ecommerce tips

Tags : Pr strategy Press coverage

Dated : 2021-01-25 12:52:36

7 Tactical Ways Every Business Can Use Local Marketing to Sell More

Location-based advertising is a part of our daily lives as patrons.Even when we are not browsing mainly for a service issuer near us or for a product at the local Macy's, se's will still share relevant, local effects with us anyway.As a business owner, you'll want to capitalize on this — even in c...Read More

Category : Ecommerce marketing How to sell online

Tags : Digital marketing Marketing strategies

Dated : 2021-01-25 11:52:36

Marketing to Millennials: How Online Retailers Can Sell to This Generation –– Without Going Crazy

Millennials, americans born between 1980 and 2000, are actually of an age where their spending habits — approximately $600 billion a year — can considerably give a contribution to an organization's base line. This selfie-taking, hashtag-obsessed, text-o-holic era is all of the buzz at the moment...Read More

Category : Ecommerce marketing Enterprise ecommerce

Tags : Millennials

Dated : 2021-01-25 10:52:36

Last-Minute Valentine’s Day Marketing Ideas that Drive In-Store Foot Traffic

Valentine's Day is fast approaching, and no matter if you're keen on it or not, there's no denying that it's a very good opportunity to market your enterprise, particularly in the course of the winter slump. Some added motivation: People spend a ton on the holiday. The National Retail Federation ant...Read More

Category : Ecommerce marketing Enterprise ecommerce Omnichannel strategies

Tags : Marketing strategies

Dated : 2021-01-25 02:52:36

9 simple ways to make your agency look more professional

9 simple ways to make your enterprise look more professionalBuilding an internet company often means you're by yourself and beginning from scratch — no IT department to set up your email, no design guru to make a logo, no professional writer to craft website copy. So most bootstrapped entrepren...Read More

Category : Ecommerce design Ecommerce marketing Enterprise ecommerce How to sell online

Tags : Branding Strategy

Dated : 2021-01-24 22:52:36

How I Migrated 11 Sites from Magento to BigCommerce, Saved $a million and Increased Conversions 312% – All in 90 Days

How I Migrated 11 Sites from Magento to BigCommerce, Saved $a million and Increased Conversions 312% – All in 90 DaysWhen a boat has a hole, the crew spends half its time rowing and any other half with buckets, frantically scooping out water to attempt to keep the article afloat.That's how thin...Read More

Category : Ecommerce marketing Enterprise ecommerce

Dated : 2021-01-24 20:52:36

Lifecycle Marketing Strategy: The buyer is in control

"Please send me unsolicited advertising messages," said no one ever.As a lifecycle marketer, I am continuously faced with the problem of grabbing my potential clients' attention, selling the dream it's Bigcommerce while growing an individualized journey that catches them at precisely the right time....Read More

Category : Ecommerce marketing Enterprise ecommerce

Tags : Email marketing Inbound

Dated : 2021-01-24 19:52:36

John Lewis Focuses on Storytelling Over Brand

Over the last two decades, fierce competition has erupted between businesses and dealers attempting to dominate the general public's recognition with more and more lavish advertising campaigns.Such campaigns have become speaking points in their own right, mentioned on social media, among celebrities...Read More

Category : Ecommerce marketing

Tags : Holiday Marketing strategies

Dated : 2021-01-24 18:52:36

Marketing Hooks: Using Taglines to Grab the Big Fish

With the vast amount of competition swimming around online, a advertising hook not just distinguishes you from rivals, but it also can raise your chance of touchdown a purchaser. A advertising hook is a tagline, slogan or jingle that's both memorable and aligned with your brand. It's an effective ex...Read More

Category : Ecommerce marketing Enterprise ecommerce

Tags : Content marketing

Dated : 2021-01-24 17:52:36

Marketing Tips: How to inform a brand story people will love

Marketing Tips: How to notify a brand story people will loveIf you want people to truly love your brand, they are looking to feel a connection. This connection is what creates a powerful loyalty that at last grows into customers feeling invested in your brand. One way to construct this connection...Read More

Category : Ecommerce marketing Enterprise ecommerce

Tags : Branding Inbound

Dated : 2021-01-24 00:52:36

Kentucky Fried Chicken for Christmas? Why You’ll Eat KFC in Japan

A group of visitors in the course of the holiday season in the 1970s discovered that finding turkey in Japan was extremely challenging. Instead, they opted for a fried fowl Christmas dinner.KFC capitalized on this opportunity and commenced serving fowl dinners at Christmas in 1974 under the promotio...Read More

Category : Ecommerce marketing Holiday ideas & strategies

Tags : Holiday Marketing strategies

Dated : 2021-01-23 21:52:36

Macy’s Believe Campaign Raises $10 Million, Involves Schools

Photo: Business WireThe Make-A-Wish foundation is among the world's best known charities, which aims at granting wishes to heavily ill toddlers. In 2007, Macy's partnered with the charity in their ‘Believe' crusade, donating $1 per letter or email to Santa that was sent to Macy's.The campaign has ...Read More

Category : Ecommerce marketing

Tags : Holiday Marketing strategies

Dated : 2021-01-23 20:52:36

5 Keys to Help Avoid Cart Abandonment

According to Baymard Institute, 68% of ecommerce clientele abandon their purchases. [1]If your agency faces this standard challenge, Visa Checkout has some tried and true tricks to assist drive conversion fulfillment.Learn more in the infographic, below.Download a copy of the infographicPrint out th...Read More

Category : Ecommerce marketing

Dated : 2021-01-22 23:52:36